Website Process

We don’t just build websites; we connect your business to the world.

Our web and mobile team strives to ensure a sleek and smooth-running site, both on a computer and a smartphone.

By using our step-by-step approach, we can ensure perfection. With the majority of people owning smartphones, put your website directly into your audience’s hand – and their minds.

Here is our 8 step process:

1. Confirming Strategy

The world of web and mobile development is constantly evolving and the tastes of consumers have never been more discerning. It takes a sound confirming strategy to create a digital product that will not only reach your target market, but fuel your engine of growth. At Mercury we work with your marketing team to craft a digital strategy that caters to your consumer base.  We’ll take your business goals, create milestones, research your target market, and create a plan of action for reaching your desired ROI. View More

2. Agreeing Branding

Through a combination of strategic marketing, technical, and design expertise, Mercury uses an iterative approach to mobile and web development that ensures your brand remains relevant to your consumers.We can rebrand the company entirely, use an existing brand system, or even develop a brand system based on an existing logo mark. The agency works with the client to mold the branding to fit the business / digital strategy and deploy the refreshed look to the website. View More

3. Gathering or Creating Content

The words people read convey information, emotions and opinions. Choosing one wrong word could put a subconscious negative feeling in a reader’s mind – and perhaps pass that along to your brand. Our copywriters are experts in conveying exactly what you want to say in a manner that will bring positive understanding to site visitors. Clear, concise and creative – this is our promise.

4. Building Wireframes

Wireframes are sort of like the blueprints to your website – created with the intention of arranging content, media and other elements. By showing the page layout, our creative teams can work out the best – and most efficient – way to organize your website. This will ensure that interface elements and navigational systems within the site work together in perfect harmony.

5. Website Design

While it may not seem like it, a website is a work of art. Creative design professionals who understand what it takes to make a website flow take on the task of discovering which colors, fonts and media will make your site stand out. The design process also ensures that your business conveys who and what you are – colors bring out emotions just as words do, and we understand that better than anyone.

6. Development

Once your site has been professionally planned and designed, our team of experienced web developers actually builds it. The developers use coding skills to create a multi-functional website that will load seamlessly and look like a million bucks. Building a quality website is not always easy, but our developing team has created websites for some of the top brands in the world, attracting millions of visitors without a glitch.

7. Quality Control

Web development doesn’t end with simple graphic placement and HTML creation – there must be extensive testing to ensure ultimate perfection. While in beta mode, every aspect of your site – from mobile load times to checking links – will be tested multiple times prior to launch. Clients can rest easy knowing that our expert team is working hard to test any problem possible.

8. Website Launch

The copy has been written, the design has been implemented and the site has been built and tested – it’s time to blast off and launch into the real world. Set a launch date and let people know what’s coming – social media and email blasts will get your potential visitors excited about what’s to come. When the launch occurs, share the great news will anyone and everyone in every way possible – but don’t stop there. Every update, blog post and event should be shared, tweeted or liked!

How we can help.

Strategic partnership

We act as a strategic partner for businesses and organizations–helping to build and maintain their web infrastructure and applications

Web development & coding

We are capable of working with a large number of content management systems, coding languages and open-source programs.

Open source technology

We work with open-source frameworks and programs–from PHP, ASP, Ruby and Javascript to CMS’s like WordPress, Drupal, Joomla, Magento and others.

Clean up applications

We often help by cleaning up the code of messy applications or extending their capabilities. We can audit and assess technology to determine the best course of action.