Brand Design & Development Services
Elevate your brand across all digital channels.
Branding is what lets the world know what you do, how you do it, and why you do it better than everyone else.
We conduct thorough research into the three influences on a client’s brand and understand how the interaction between them can lead to desired outcomes:
Company, Competitors, Audience.
Next, we take the research we conduct and strategically condense all of the information we have into a solid overarching concept for a client’s brand.
Once we have a concept, we ensure that the brand is usable across all channels by focusing our efforts on ensuring the brand engages with the target audience.
Integration into the digital marketing strategy is the next step for brand development. This enables the brand to be rolled out on all digital channels and take your brand promise to the consumer.
Elements of Our Branding Strategy
- Promise – The promise is what consumers, both future and past, should expect from every interaction with your organization.
- Story – A well-crafted history of the organization adds value to the brand by reinforcing and building the credibility of the brand promise.
- Personality – Showcase what the brand believes in and for what it wants to be known.
- Language – A collection of visual imagery and physical artifacts that communicate the brand promise and personality traits.
Your Brand is Unique
Whether you have just started your business and need help building your brand or you are a mainstay in your industry and need your brand to be tweaked, Mercury Creative can work with you to create the best possible solution. Our process involves regularly interfacing with the client to ensure that we truly understand what you are trying to accomplish and carefully crafting the right plan to meet and far surpass your expectations.
Change is (Always) Necessary
If the branding strategy currently being used is not fulfilling your business objective, we can tell you why it is not working. However, what is even more important is how we help you move forward. We can assess the branding strategy and oversee the brand over time, and if changes need to be made, we are not averse to advocating for these changes. A brand is a moving, breathing, living organism, and needs to be treated as such.
In the twenty-first century, technology influences almost that we do. Digital content production and management have taken over communications, and the migration of print media to digital silos to a wholly online integrated ecosystem has accelerated on a daily basis. Whether it is a magazine with a wide base of readers that is moving its publication online or a print advertising campaign that is now supplanted by location-aware mobile alerts, media and thus brands are becoming firmly rooted in the digital space. Mercury can help you navigate the digital questions of today and prepare for those in the future.
A Personalized Approach
We understand that every business is different. We also know that there are unique goals for companies in different industries and that a branding solution that works for one client may not work for another client in the same way. With Mercury, you can be confident that the branding strategy implemented is going to be specifically tailored to your needs and that when the plan is enacted, you will see a significant turnaround in your brand’s ability to reach clients nationwide and eventually worldwide.
We use our expertise and in-house design, technology, marketing, and strategy capabilities, we build powerful brands and customer-facing digital properties.
Clients hire us due to our strength in integrating our core capabilities into a cohesive brand strategy for the digital world. Our holistic, interdisciplinary approach gives us access to actionable and relevant insights into what affects and defines a client’s particular market.
Digital Branding Agency
Mercury is a branding strategy and marketing agency. Our integrated services develop modern brands into highly relevant conversion and sales engines. Branding is now an essential part of improving communications, marketing, and sales for modern businesses.