Brand Strategy
Branding is what lets the world know what you do, how you do it, and why you do it better than everyone else.
We are dedicated to connecting customers to brands through superior digital brand experiences.
Drive real business results by redesigning and reinvigorating your brand to thrive in today’s dynamic environment.
Elements of Our Branding Strategy
• Promise – The promise is what consumers, both future and past, should expect from every interaction with your organization.
• Story – A well-crafted history of the organization adds value to the brand by reinforcing and building the credibility of the brand promise.
• Personality – The personality traits showcase what the brand believes in and what it wants to be known for.
• Language – A collection of visual imagery and physical artifacts that communicate the brand promise and personality traits.
Your Brand is Unique
Whether you have just started your business and need help building your brand or you are a mainstay in your industry and need your brand to be tweaked, Mercury Creative can work with you to create the best possible solution. Our process involves regularly interfacing with the client to ensure that we truly understand what you are trying to accomplish and carefully crafting the right plan to meet and far surpass your expectations.
Change is (Always) Necessary
If the branding strategy currently being used is not fulfilling your business objective, we can tell you why it is not working. However, what is more important is how we help you move forward. We want your business to grow and evolve, not stagnate. We can assess the branding strategy and oversee the brand over time, and if changes need to be made, we are not averse to advocating for these changes. A brand is a moving, breathing, living organism, and needs to be treated as such.
Technological Integration
In the twenty-first century, technology influences almost that we do. Digital content production and management have taken over communications, and the migration of print media to digital silos to a wholly online integrated ecosystem has accelerated on a daily basis. Whether it is a magazine with a wide base of readers that is moving its publication online or a print advertising campaign that is now supplanted by location-aware mobile alerts, media and thus brands are becoming firmly rooted in the digital space. Mercury Creative can help you navigate the digital questions of today and prepare for those in the future.
A Personalized Approach
We understand that each and every business is different. We also know that there are unique goals for companies in various industries and that a branding solution that works for one client may not work for another client in the same way. With Mercury, you can be confident that the branding strategy implemented is going to be specifically tailored to your needs and that when the plan is enacted, you will see a significant turnaround in your brand’s ability to reach clients nationwide and eventually worldwide.
REBRANDING ESTABLISHED B2B COMPANIES
Business-to-business companies that have been around a while often find themselves on the back foot when competing in increasingly noisy and crowded industries. Let’s face it: What got you where you are will not get you where you want to go. Altitude has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage, reestablishing market leadership, and driving fresh streams of leads.
BRANDING STARTUPS & EARLY-STAGE COMPANIES
Launching a new company, a new product or a new service means unseating the competition and winning mindshare. Altitude has developed a highly effective, adaptive methodology that takes into account the rapid evolution cycle of early-stage B2B companies. We guide your branding efforts by helping you understand the market, writing killer messaging, building awareness, attracting investors, driving leads, arming the sales team, and creating evangelists.
