Website Optimization

Improve your website’s ability to drive business goals

Optimize your website for search, speed, and conversions.

We can ensure your site is working optimally for all of your users, regardless of how they visit.

Building Effective Websites

Website optimization involves improving the facets of your website which contribute to traffic and conversions. Traffic is provided by SEO, paid search, paid social, organic and other sources. Conversions originate from good user experience, copywriting, and page design.

Mercury can help you figure out what you’re doing wrong— and what you’re doing right — and make sure your website has the power to attract as many people as possible and give them every reason to convert.


Our recent website strategy successes include:

542% increase in Google Rankings

178% increase in Page Views

56% increase in Mobile Traffic

550% increase in online orders


When you work with us, we leverage decades of experience with our website optimization playbook, which includes:

Analytics Analysis

Grow your conversions and sales with our review of your stats to find optimization opportunities, uncover customer user journeys, and validate your conversion funnels.

Search Engine Optimization

Improve your site’s ranking and ensure high-quality traffic is visiting your online properties.

Mobile First

Mobile traffic now accounts for over half of all internet traffic and Google prioritizes websites with good mobile experience to such an extent, that a well performing mobile website will provide up to 50% more traffic from Google.

PageSpeed Optimization

Time really is money on the internet. Each 1-second decrease in page load time equates to a 26% increase in website conversion rates. Improve the load times of your pages and increase both traffic and conversion rates.


Why wait?

If your site is struggling to convert, you are losing business with each passing day. Make the most of your existing traffic and leverage your visitors to the fullest. Imagine the impact of even a modest increase in your conversion rate.


Why Mercury Digital Agency?

Mercury is an independent, privately-held digital strategy consulting firm. Our founders are senior practitioners with decades of hands-on experience in digital strategy, web technology, and online marketing, working for globally recognized brands, respected middle market companies, non-profits, and start-ups.

Mercury also manages WPHelp.Center ( — a company focused on providing high-quality website development, support, and maintenance at scale — which provides the firm with an unparalleled reach into the ranks of developers and digital producers around the world.

For more information about our conversion optimization services, please contact Joshua Goldfein at



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