Brand Building for an
International Launch
Posh Mobile was introducing a new brand of mobile devices, phones, and tablets, into the marketplace. With an initial emphasis on the Latin American market, they wished to create a brand that was elegant and luxurious to match the sleek and sophisticated design of their devices.
The Challenge
Posh Mobile needed every element of their marketing, from the wake-up animations and wallpaper on their products to their website, product packaging, and print advertising all to match the desired look and feel.
The Solution
Mercury developed a logo for the POSH Mobile brand that introduced elements reminiscent of British Royalty and London lifestyle to imbue a sense of luxury that was in line with the brand name. Once we created a full brand ecosystem and usage guidelines, we designed and developed their launch website, as well as product packaging, dealer support materials, print advertisements and more.
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Consistent Branding
The design team at Mercury developed a library of images, icons, and branding elements that reinforce the POSH Mobile brand in a variety of places. An abstracted diamond pattern is used on the devices, print advertising, website imagery, store signage, packaging, and even conference booths to create a unified look and feel across mediums.
Posh…James Posh
Smooth, refined, polished. Meet James Posh. We introduced the character of James Posh to promote the brand on marketing pieces and industry trade shows. James Posh was the physical embodiment of the brand for the initial launch. The ever-popular Mr. Posh even had his own presence on social media networks such as LinkedIn and Facebook, wholly apart from the main Posh company pages.
units moved on launch campaign
Results
POSH Mobile has enjoyed great success, meeting and surpassing sales targets, engaging large and critical clients and getting great reviews from industry experts.
The website traffic has done nothing but grow since launch and the company is expanding its portfolio. The brand will continue to evolve and we are constantly expanding their marketing programs and support to introduce new elements and reach new audiences.