Client: Appen
Sector: Companies
Service: Website
Development approach
A multilingual WordPress website for a market leader in the development of high-quality, human annotated datasets for machine learning and artificial intelligence.
Our Work
With expertise in more than 180 languages, a global crowd of over 1 million skilled contractors, and the industry’s most advanced AI-assisted data annotation platform, Appen solutions provide the quality, security, and speed required by leaders in technology, automotive, financial services, retail, manufacturing, and governments worldwide.
Appen came to Mercury for help reorganizing and redesigning their existing enterprise website. They needed one core website with a flexible CMS to provide their marketing team with central control and reduce support requests to their IT team.
Challenge
Key to this project was understanding enterprise lead generation and buying cycles. With our experience in delivering compelling marketing to engage with enterprise customers, we were able to craft user journeys that would increase conversions from Appen's key user personas.
Optimized for mobile
With an in-depth understanding of digital design, rooted in years of design experience for mobile screens, tablets and desktops, and everything in between, Mercury produced a responsive website for Appen that is engaging and aesthetically pleasing on every device.
Our partnership with Mercury is a key component of our digital strategy and website support. They’re knowledgeable, genuine and have a strong pulse on our business and what we’re all about.”
Hellai Sherzoi
Director of Marketing, Appen
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