Brand Building for an International Launch
Posh Mobile was introducing a new brand of mobile devices, phones, and tablets, into the marketplace. Their initial emphasis was on the Latin American market and they wished to create a brand that was elegant and luxurious to match the sleek and sophisticated design of their devices.
Posh Mobile needed every element of their marketing, from the wake-up animations and wallpaper on their products to their website, product packaging, and print advertising all to match the desired look and feel.
Mercury developed a logo for the POSH Mobile brand that introduced elements reminiscent of British Royalty and London lifestyle to imbue a sense of luxury that was in line with the brand name. Once we created a full brand ecosystem and usage guidelines, we designed and developed their launch website, as well as product packaging, dealer support materials, print advertisements and more.
POSH Mobile has enjoyed great success, meeting and surpassing sales targets, engaging large and critical clients and getting great reviews from industry experts.
The website traffic has done nothing but grow since launch and the company is expanding its portfolio. The brand will continue to evolve and we are constantly expanding their marketing programs and support to introduce new elements and reach new audiences.
units moved on launch campaign