Appen
Website Redesign

Client: Appen

Sector: Companies

Service: Web Design

A multilingual WordPress website for a market leader in the development of high-quality, human annotated datasets for machine learning and artificial intelligence.

Our Work

With expertise in more than 180 languages, a global crowd of over 1 million skilled contractors, and the industry’s most advanced AI-assisted data annotation platform, Appen solutions provide the quality, security, and speed required by leaders in technology, automotive, financial services, retail, manufacturing, and governments worldwide.

Appen came to Mercury for help reorganizing and redesigning their existing enterprise website. They needed one core website with a flexible CMS to provide their marketing team with central control and reduce support requests to their IT team.

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Challenge

Key to this project was understanding enterprise lead generation and buying cycles. With our experience in delivering compelling marketing to engage with enterprise customers, we were able to craft user journeys that would increase conversions from Appen's key user personas.

Design approach

We needed to create a long-lasting design that would increase visitor engagement. The website CMS needed to be easy for Appen to manage post launch as they regularly update content, blogs, PDFs and landing pages.

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Optimized for mobile

With an in-depth understanding of digital design, rooted in years of design experience for mobile screens, tablets and desktops, and everything in between, Mercury produced a responsive website for Appen that is engaging and aesthetically pleasing on every device.

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Prioritizing PageSpeed

The loading speed of the website was considered from the ground up during the build. The new website needed to handle the expected high volume of global traffic and amount of concurrent requests.

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The page speed have improved, increased the traffic and conversion rate of visitors.
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The load time has been reduced 35% and it have increased their positions in Google.
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On-going maintenance and support

Appen's marketing team is proactive and regularly make updates to their website. Mercury carefully set up the WordPress CMS to be as intuitive and flexible as possible so they are able to manage content without support from Mercury. Appen commissioned an ongoing retainer to develop new features and functionality to keep that the website fresh, up to date and allow them to innovate at the level they needed.

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