Strategy

10 things that could go wrong in CX – Part 2

CX stands for customer experience which is commonly defined to includes every aspect of...

Marketing Technologists: Scarcity and Necessity

Marketing technologists ensure technology and marketing work smoothly together. They...

Understand Customer Lifetime Value & Why Your Success Depends On It

Preoccupied with acquiring new clients, businesses too often don’t tend to the needs of their existing customers, forgetting...