Design

Six Rules of Successful Personas

Six Rules to Creating a Successful Persona You can often determine whether a project...

The death of “above the fold”

In the past, it might have been true, but what’s above the page fold is no longer the...

How Much Of A Factor Is Design In Increasing Conversions? Answer: A lot!

A factor often overlooked is the importance design plays in increasing conversions, ROI and customer longevity. It’s been...